Our National Leadership Team

Selim Ahmed

MANAGING DIRECTOR

Selim is the Managing Director and Founder of Bourne Digital. He brings over 20 years of digital consulting experience from SAP, PwC and KPMG Consulting, to help customers define and deliver their digital business strategy.

John Coat

PROJECT DELIVERY LEAD

John has over 15 years of IT management and analysis experience with SAP BI, ECC & SCP in major organisations including Powercor, Spotlight, Energy Australia and BHPB. He is continually looking for efficiency and process improvements especially through the adoption of IoT and machine learning.

Melissa Voderberg

DESIGN STRATEGY LEAD

Melissa is a design strategist and ethnographic researcher with over 10 years experience in UX, product and service design. She's led projects across the areas of health, energy and government, creating solutions that generate measureable, human-centred change for users.

Jerome Bowman

NSW LEAD & PRODUCT MANAGEMENT LEAD

Jerome is passionate about solving complex problems, turning them into simple, innovative and intuitive experiences. With over 7 years experience leading UX and development projects, he thrives on a deep understanding of both users and business context.

Jess Hooper

NZ LEAD & SENIOR UX DESIGNER

Jess is driven by a desire to find simple and elegant digital solutions to complex problems. With a broad background leading design and business development projects, startups and 10 years experience in technology and civil engineering, Jess thrives on solving user problems.

Ben Kemal

USER EXPERIENCE LEAD

Ben is passionate about simplifying and optimising business processes by leveraging the latest digital solutions. He has 12 years experience delivering large SAP ERP transformation projects (including S/4HANA) as well as designing and developing simplified user experiences using SAP Fiori and native mobile applications.

Madelyn Rae Farfalla

HEAD OF PEOPLE & OPERATIONS

Madelyn is a specialist Human Resources practitioner, with 9+ years of experience in people-orientated solutions for enterprises. She brings expertise from Federal Government, Private and Professional Services industries, together with multiple degrees, certifications and certificates. Madelyn has led reform initiatives, projects and teams - passionately committed to people and commercial operations.