Our national leadership team

Selim Ahmed

CEO

Selim is the Managing Director and Founder of Bourne Digital. He brings over 20 years of digital consulting experience from SAP, PwC and KPMG Consulting, to help customers define and deliver their digital business strategy.

Laura Doherty

CHIEF FINANCE & OPERATING OFFICER

Laura loves numbers, spreadsheets and being organised. She is passionate about using accurate reporting to drive business decisions. Laura brings nearly 10 years of expertise in finance and taxation at PwC, and holds degrees in both law and commerce.

Jerome Bowman

GENERAL MANAGER NORTHERN REGION

Jerome is passionate about solving complex problems, turning them into simple, innovative and intuitive experiences. With over 7 years experience leading UX and development projects, he thrives on a deep understanding of both users and business context.

Lenaig Musson

GENERAL MANAGER STRATEGY AND DESIGN

Innovative and experienced customer experience executive with a demonstrated ability to increase customer advocacy and engagement across services, manufacturing, retail and construction sectors.  She is a specialist in both B2C and B2B customer journeys and solutions. Lenaig is passionate about customers, as a subject matter expert in customer experience (CX), Human-Centred Design (HCD), dynamically co-designing and testing concepts with customers and injecting the ‘Voice of the Customer’ into strategic business cases.

Ben Kemal

GENERAL MANAGER SOUTHERN REGION

Ben is passionate about simplifying and optimising business processes by leveraging the latest digital solutions. He has 12 years experience delivering large SAP ERP transformation projects (including S/4HANA) as well as designing and developing simplified user experiences using SAP Fiori and native mobile applications.

Phil Cooley

CHIEF TECHNOLOGY OFFICER

Phil is responsible for the strategic technical components and overall quality of our cloud solutions. He has 20+ years of enterprise application experience and is passionate about building solutions to complex business problems while improving the user experience.