![sap-10than](https://bournedigital.com.au/wp-content/uploads/2023/10/sap-10than.webp)
Frucor Suntory
Employee Experience
Empowering Sales to Provide the Best Customer Experience on SAP BTP
About the company
Frucor Suntory is a leading Australasian drinks company and the market leader in energy drinks in Australia and New Zealand (Oceania). The company produces more than 30 million cases of drinks a year at its New Zealand-based manufacturing plant.
Problem Statement
How can we enable our sales team to work more efficiently through the introduction of a custom tailored sales tool.
Services
SAP BTP Cloud Foundry
SAP Integration Suite
SAP BTP SDK for iOS
SAP Mobile Services
SAP Cloud Connector
Technology
SAP BTP
Achievements
![FrucorSuntoryDashboards-webp](https://bournedigital.com.au/wp-content/uploads/2023/10/FrucorSuntoryDashboards-webp.webp)
Challenge
The Frucor Suntory sales personnel were using a 20-year-old on premise sales automation system, while also having to juggle between four different tools-sales which were often slow, siloed tools with poor offline capability.
Customer and user experiences were impacted, sales meetings with customers were inefficient as reps bounced between multiple applications in a sales call. There were no standardized user processes and visit approaches resulted in variable outcomes.
![FrucorSuntoryDashboards-1-webp](https://bournedigital.com.au/wp-content/uploads/2023/10/FrucorSuntoryDashboards-1-webp.webp)
Solution
Wanting to get the best out of SAP investment, Frucor Suntory sought to innovate with SAP S/4HANA. As a result, MySH (My Sales Hub) was developed to assist the sales team, sales growth, and the Frucor Suntory customer experience.
Outcome
Intuitive customer recommendations & sales
Strong recommendation engine (suggested items) has attributed to an increased basket size and increased sales revenue
Processes are standardized
One application now guides 200+ field sales members through a unified sales process in real-time
![FrucorSuntoryDashboard-webp](https://bournedigital.com.au/wp-content/uploads/2023/10/FrucorSuntoryDashboard-webp.webp)
Impact
13%
Increase in productivity as measured by sales call time saved
3%
Increase in sales revenue as a result of MySH’s suggested items recommendation engine.