Empowering Sales to Provide the Best Customer Experience on SAP BTP
About the company
Frucor Suntory is a leading Australasian drinks company and the market leader in energy drinks in Australia and New Zealand (Oceania). The company produces more than 30 million cases of drinks a year at its New Zealand-based manufacturing plant.
How can we enable our sales team to work more efficiently through the introduction of a custom tailored sales tool.
SAP BTP Cloud Foundry
SAP Integration Suite
SAP BTP SDK for iOS
SAP Mobile Services
SAP Cloud Connector
The Frucor Suntory sales personnel were using a 20-year-old on premise sales automation system, while also having to juggle between four different tools-sales which were often slow, siloed tools with poor offline capability.
Customer and user experiences were impacted, sales meetings with customers were inefficient as reps bounced between multiple applications in a sales call. There were no standardized user processes and visit approaches resulted in variable outcomes.
Wanting to get the best out of SAP investment, Frucor Suntory sought to innovate with SAP S/4HANA. As a result, MySH (My Sales Hub) was developed to assist the sales team, sales growth, and the Frucor Suntory customer experience.
Intuitive customer recommendations & sales
Strong recommendation engine (suggested items) has attributed to an increased basket size and increased sales revenue
Processes are standardized
One application now guides 200+ field sales members through a unified sales process in real-time
Increase in productivity as measured by sales call time saved
Increase in sales revenue as a result of MySH’s suggested items recommendation engine.