B2B Experience

Cultivating a Growers’ Portal that yields significant user experience improvements

About the company

One of Australia’s largest branded food exporters and one of the world’s largest rice food companies, SunRice is working with a rice-growing community of more than 600 growers. It already supplies close to 50 countries with diverse and nutritious rice food products and contributes to thousands of other brands and businesses.

Problem Statement

How can we provide growers with field access to key functions that support their business and improve the symbiotic relationship with SunRice?


User research


Journey mapping (current and future state)

Ideation/concept definition


Usability/user testing

User stories

Architecture map


Quality assurance




SAP DMS (Document Management Service)

SAP Workflow Management

SAP Business Suite


Best Run Awards 2021 Industry Disruptor – Finalist


Their existing portal was unable to provide growers with quick and easy access to key functions that supported the auxiliary business processes to manage their relationship with SunRice. It became difficult to access key industry documentation and resources. The portal was not available on mobile devices, in turn preventing growers from performing tasks and viewing information in the field at any point of time. All the administrative resources were required to facilitate key functions such as creating a contract over the phone with no direct access available to the growers’.


Leveraging SAP BTP environment and services, the Grower Portal provides an improved digital experience for growers, leveraging BTP’s Cloud Portal service. The solution helped streamline access to business data so that growers could execute their business tasks securely and in real-time from any device. Simplified administrative processes and workflows were created by leveraging a streamlined user interface with secure authentication.


Harvest dashboard with data visualisation

Displaying harvest moisture, trash, and dry weight helped growers make important decisions to manage harvest

Quick links to critical information

My Payments tile allowed growers to view all their received and upcoming payments. They can also download their tax and delivery documents at their convenience.

Receiving instant notifications

Opt-in harvest delivery and other alerts also helped keep growers informed, giving them instant notification of delivery receival.

Mobile device friendly

Growers no longer need to wait to access the data on their desktop, but have all the information and perform tasks from their mobile devices.


9,000 +

Harvest alerts sent to keep growers informed about their deliveries

540 +

Growers have accessed the portal to date

9,900 +

Logins to the portal to date

“Our new Grower Portal gives our community of rice growers more control over their decision-making. The harvest dashboard provides data visualisation for harvest moisture, trash, and dry weight, while real-time updates allow them to track their progress.”

Rob Walsh
Digital Program Manager, Agribusiness and Operations, Ricegrowers Limited, SunRice

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